About

Zak Pines is a sales & marketing hybrid - which he defines as a mix of a sales-aware marketing leader and a marketing-aware sales leader. Zak is the VP, Partnerships for Formstack, and has worked in MarTech for over two decades.

His career highlights include developing Omnicom Group’s first marketing automation practice at LiveTechnology in the 2000s, and then later becoming one of the first five Marketo services partners in 2010. Zak also developed the first NBA analytics & data mining products for IBM; scaled global demand generation at Ipswitch, which was acquired by Progress for $225M; and spearheaded revenue generation for Bedrock Data leading up to its acquisition by Formstack.

You can follow Zak's marketing musings at www.MoneyballMarketer.com and @MoneyballMktr on Twitter.

My role as VP, Marketing at Bedrock Data (and later also running sales at Bedrock Data) gave me opportunity to regularly create content around my passion, MarTech. Here's some examples of content:

And coverage....

I also regularly published content to Aberdeen's CMO Essentials:

I have also been drawn into LinkedIn publisher as a great way to create engagement with like-interested marketers, these are my posts there.

For all of the above, please comment and share!

These are additional articles with mentions:

I previously blogged at Avitage.com and these were some of my historical favorites from the 2010-11 timeframe:

It's too bad the Internet of the 20th Century isn't as well indexed as this, the Big Data era, as much of my writing from that time period can't be found online. It includes:

  • 3 Years at Yale Daily News (Sports Editor, Football & Basketball Writer, Columnist "Pines Between the Lines")

  • Writing for NBA.com ("Beyond the Box Score"), CBS Sportsline, ABC Sports & AOL