It took me several years to build up the baseline of stories and experiences to power this blog. Along the way, these are seven Twitter handle and blog pairings that I found to be incredibly useful as sources of best practices and insights that stand out from the pack. I want to thank them for taking the time to document and share so many educational materials, and hopefully I can take what I’ve learned and pass along to others.
1) Michael Brenner has been a top resource for B2B Marketing Best Practices with particular focus on Content Marketing.
On Twitter: @BrennerMichael
Blog: www.B2BMarketingInsider.com
2) SiriusDecisions has gone from good to great, expanding their range of topics and authors significantly. This blog will provide a constant stream of best practices and help motivate you to strive for continuous improvement within your B2B marketing organization.
On Twitter: @SiriusDecisions
Blog: https://www.siriusdecisions.com/Blog
3) Marketo has been a top notch content marketing organization for several years now, and when their co-founder Jon Miller takes the time to Tweet something, it has a very high likelihood to contain pealrs of wisdom. They cover broad marketing topics but the sweet spot is closed loop marketing and marketing automation.
On Twitter: @JonMiller & @Marketo
Blog: http://blog.marketo.com
4) The practices of Content Marketing have been around for years and years, but the guy who has done a phenomenal job packaging it for the masses, and articulating how to be a world class content marketer, is Joe Pulizzi and his Content Marketing Institute. Their twitter handle and site are loaded with practitioner level how to guides.
On Twitter: @JoePulizzi
Blog: www.ContentMarketingInstitute.com
5) Search Engine Optimization is a fast moving specialization; Eric Enge and his Stone Temple Consulting have stayed a half-step ahead of Google while establishing a set of best practices for “off-page activities” which are the make or break – need to avoid the issues or year’s past and off page SEO represents the biggest upside opportunity.
On Twitter: @StoneTemple
Blog: http://www.stonetemple.com/blog/
6) Scott Brinker has been an advocate for the marketing technologist role and sharing insights and best practices in a range of related topics including marketing automation and digital marketing.
On Twitter: @ChiefMarTec
Blog: www.ChiefMarTec.com
7) Maribeth Ross has recently moved to Aberdeen in the Chief Content Officer role, and Aberdeen has just come out with the CMO Essentials site which I expect will prove to be a source for valuable and fresh insights.
On Twitter: @MaribethRoss, @CMOEssentials
Blog: www.CMOEssentials.com